Maison Sartoro Debuts in Dubai Mall, Bringing Swiss Elegance to the Middle East

Maison Sartoro Debuts in Dubai Mall, Bringing Swiss Elegance to the Middle East

Maison Sartoro, a distinguished global jewelry brand with its roots in Geneva, has opened its doors at the Dubai Mall, introducing a new realm of luxury and artistry. This expansion marks a significant milestone for the brand, known for its unique blend of tradition and innovation, and its commitment to ethical principles and exceptional craftsmanship.

Arto Artinian, the CEO of Sartoro, expressed his enthusiasm for the new venture. “Choosing Dubai for Sartoro was a strategic and thoughtful decision,” he said. He emphasized that Dubai’s global appeal and luxurious aura perfectly align with Sartoro’s vision of creating inviting and distinctive spaces worldwide. Artinian highlighted Dubai’s cosmopolitan spirit, which resonates with Sartoro’s ethos of celebrating individuality and uniqueness.

Saro Artinian, Sartoro’s Creative Director, elaborated on the brand’s distinctive appeal. “Sartoro is not just about the tangible beauty of jewelry; it’s about the emotional resonance it brings,” he noted. The brand’s promise, ‘Unleash Your Radiance,’ is a commitment to empowering individuals to express their uniqueness and experience joy, sensuality, and exceptional radiance. This ethos is reflected in Sartoro’s meticulous craftsmanship and the lasting brilliance of their diamonds, a result of over 30 years of dedicated practice.

Maison Sartoro’s collections are a testament to its artistic innovation and commitment to perfection. The brand offers a diverse range of fine and high jewelry, with each piece representing the Maison’s dedication to excellence. The new thematic Swiss Collection, inspired by Switzerland’s diverse landscapes, showcases six unique sets named Crystalline, Reflexion, Eclat, Gala, Mystere, and Voyage. Each piece in this collection captures the essence of Switzerland’s rich tapestry.

The Maison’s presence in Dubai Mall also features iconic collections such as Happy, Dualité, Ondes, and Alba. The Happy Collection celebrates life’s joyful moments with diamonds in various cuts, while Dualité represents the beauty of opposites attractingly coming together. Ondes is inspired by the vitality of life, infused with energy and fluidity, and Alba symbolizes new beginnings, radiating optimism with its sun-inspired designs.

The opening of Maison Sartoro’s store in Dubai Mall is more than just a retail expansion; it’s a bridge between Swiss elegance and the Middle East’s luxury landscape. With this new store, Sartoro is set to offer Dubai’s discerning clientele an exquisite selection of jewelry that marries traditional craftsmanship with contemporary design, embodying the spirit of both Geneva and Dubai.



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